Liang Qianjuan (L) counts the eggs purchased from villagers in Shitan Village of Shuiyang Township in Huixian County, northwest China's Gansu Province, Feb. 19, 2019. (Xinhua/Fan Peishen)

BEIJING, June 30 (Xinhua) -- China's rural areas continued to unleash consumption potential, while fixed-asset investment in the primary industry saw a bigger decline, said the country's agricultural ministry.

In the first five months of 2019, the retail sales in rural areas nationwide totaled 2.34 trillion yuan (about 339.6 billion U.S. dollars), according to the Ministry of Agriculture and Rural Affairs.

The reading, up 8.9 percent year on year, was 0.9 percentage points higher than the growth rate of the retail sales in urban areas, according to the ministry.

A worker (R) of ule.com, an e-commerce platform of China Post, introduces on-line selling of eggs to a farmer in Jiande, east China's Zhejiang Province, Nov. 24, 2017. (Xinhua/Tan Jin)

Rural e-commerce sustained its growth momentum, with sales of food reporting a 24-percent growth year on year in May, according to the big data platform of Taobao, China's e-commerce giant.

Meanwhile, the fixed-asset investment in the primary industry came in at 583.7 billion yuan, down 2.3 percent year on year.

The decline expanded by 2.2 percentage points than that of the January-April period, the ministry said.