SAN FRANCISCO, Feb. 20 (Xinhua) -- South Korea's top smartphone manufacturer Samsung Electronics Co., Ltd. Wednesday officially launched its flagship Galaxy S lineup of smartphones at its Unpacked event in downtown San Francisco.

The newly unveiled products consist of three models -- the cheaper S10e, the standard S10 and the S10 Plus, which Samsung claimed are next-generation mobile devices for needs of a future life.

Galaxy S10 Plus boasts a 6.4-inch screen featuring Samsung's new "Dynamic AMOLED" display technology, and an Octa-core Qualcomm Snapdragon 855 processor that is believed to be fast enough to become a strong contender of Apple's iPhone XS Max.

The launch of the Galaxy S series smartphones coincided with the 10th anniversary of the Galaxy family since the first Galaxy S mobile phone made its debut a decade ago.

Samsung said the new lineup "delivers a next-generation experience in the categories consumers care about most: groundbreaking innovations in display, camera and performance."

"Since its launch 10 years ago, the Galaxy S series has stood for premium innovation -- offering consumers an incredible experience, and the ability to find the device that's right for them," said DJ Koh, president and CEO of IT and Mobile Communications Division at Samsung Electronics.

With these new products, Samsung is "leveraging a decade of industry leadership to usher in a new era of smartphone technology," Koh added.

Samsung also announced its new lineup of Galaxy wearables -- Galaxy Watch Active, Galaxy Fit and Galaxy wireless ear buds at Wednesday's event.