NAIROBI, Dec. 3 (Xinhua) -- Kenya's tourism authority said Monday it has kicked off a promotion campaign in the United States to woo more visitors in light of Kenya Airways' direct flight between New York City and Nairobi.

"The roadshow, which comes against the backdrop of the launch of non-stop, direct flights between Kenya and the U.S. on Oct. 28, 2018, provides KTB and the private sector with an opportunity to promote destination Kenya to travel and tour operators from the North American region," Betty Radier, CEO of Kenya Tourism Board (KTB) said in a statement issued in Nairobi.

"Our goal is to increase tourist arrivals from the U.S. by 15 percent during the current fiscal year 2018/19," said Radier.

KTB has teamed up with more than 10 private sector companies drawn from across the Kenya's tourism sector to line up promotional city roadshow campaigns in the United States that run on Dec. 3-7.

The cities that will be covered during the roadshow include New York City, Boston and Washington, D.C.

According to KTB, the United States market is currently Kenya's top market, accounting for 12.2 percent of total international arrivals to Kenya.

Radier said the event will provide a platform for the promotion of Kenya's top and signature experiences in the United States which include its world-renowned wildlife safari, culture and heritage, adventure, and special occasions.