SAN FRANCISCO, Sept. 27 (Xinhua) -- U.S. top online retailer Amazon opened a new bricks-and-mortar store in New York City Thursday in its new efforts to expand its physical stores ambition in the retailing sector.

The new shop called Amazon 4-star, which is located on 72 Spring Street in New York's SoHo neighborhood, opened to the public Thursday morning as a new-concept store selling top-rated products from its online shop.

"Amazon 4-star' s selection is a direct reflection of our customers -- what they' re buying and what they' re loving," the company said in a blog post Wednesday.

All products in the New York location, ranging from kitchenware, consumer electronics, books, game and toys, are items sold and rated 4 stars or above in its online store.

"They're top sellers, or are new and trending," and its customers with Prime membership can pay the same preferential online price in the New York store, Amazon said in the blog.

The e-commerce giant said "the average rating of all the products in Amazon 4-star is 4.4 stars, and collectively, the products in store have earned more than 1.8 million 5-star customer reviews."

"We created Amazon 4-star to be a place where customers can discover products they will love," Amazon said.

The world top online retailer has been pursuing an aggressive plan to expand its online retailing business to the bricks-and-mortar sector since it officially launched the first cashier-less grocery store Amazon Go in Seattle, Washington State in January this year. It currently operates three Amazon Go shops in Seattle and one in Chicago, Illinois.

Media reports have said that Amazon is considering increasing its self-serviced, automated cashier-less convenience stores to around 3,000 across the U.S. by 2020.