A staff member sews a product by hand at a workshop for cultural and creative products in Guilin, south China's Guangxi Zhuang Autonomous Region, on June 23, 2026. Guangxi has been deeply exploring folk culture and tradition in recent years, aiming to promote innovative development in its cultural industry.

Local firms and creative teams draw inspiration from traditional Chinese culture, and inject classic elements into modern products like backpacks, trendy hats, and clothing, which have gained popularity among consumers, and revitalized many practices related to intangible cultural heritage. (Xinhua/Cao Yiming)

Staff members discuss details of new products at a studio for cultural and creative products in Guilin, south China's Guangxi Zhuang Autonomous Region, on June 23, 2026. Guangxi has been deeply exploring folk culture and tradition in recent years, aiming to promote innovative development in its cultural industry.

Local firms and creative teams draw inspiration from traditional Chinese culture, and inject classic elements into modern products like backpacks, trendy hats, and clothing, which have gained popularity among consumers, and revitalized many practices related to intangible cultural heritage. (Xinhua/Cao Yiming)

Staff members fine-tune a design at a studio for cultural and creative products in Guilin, south China's Guangxi Zhuang Autonomous Region, on June 23, 2026. Guangxi has been deeply exploring folk culture and tradition in recent years, aiming to promote innovative development in its cultural industry.

Local firms and creative teams draw inspiration from traditional Chinese culture, and inject classic elements into modern products like backpacks, trendy hats, and clothing, which have gained popularity among consumers, and revitalized many practices related to intangible cultural heritage. (Xinhua/Cao Yiming)

A staff member displays a tiger-head bag via livestreaming at a studio for cultural and creative products in Guilin, south China's Guangxi Zhuang Autonomous Region, on June 22, 2026. Guangxi has been deeply exploring folk culture and tradition in recent years, aiming to promote innovative development in its cultural industry.

Local firms and creative teams draw inspiration from traditional Chinese culture, and inject classic elements into modern products like backpacks, trendy hats, and clothing, which have gained popularity among consumers, and revitalized many practices related to intangible cultural heritage. (Xinhua/Cao Yiming)

Staff members discuss details of new products at a studio for cultural and creative products in Guilin, south China's Guangxi Zhuang Autonomous Region, on June 23, 2026. Guangxi has been deeply exploring folk culture and tradition in recent years, aiming to promote innovative development in its cultural industry.

Local firms and creative teams draw inspiration from traditional Chinese culture, and inject classic elements into modern products like backpacks, trendy hats, and clothing, which have gained popularity among consumers, and revitalized many practices related to intangible cultural heritage. (Xinhua/Cao Yiming)

Visitors shop at a store for cultural and creative products in Guilin, south China's Guangxi Zhuang Autonomous Region, on June 23, 2026. Guangxi has been deeply exploring folk culture and tradition in recent years, aiming to promote innovative development in its cultural industry.

Local firms and creative teams draw inspiration from traditional Chinese culture, and inject classic elements into modern products like backpacks, trendy hats, and clothing, which have gained popularity among consumers, and revitalized many practices related to intangible cultural heritage. (Xinhua/Cao Yiming)

A staff member matches colors of threads at a studio for cultural and creative products in Guilin, south China's Guangxi Zhuang Autonomous Region, on June 23, 2026. Guangxi has been deeply exploring folk culture and tradition in recent years, aiming to promote innovative development in its cultural industry.

Local firms and creative teams draw inspiration from traditional Chinese culture, and inject classic elements into modern products like backpacks, trendy hats, and clothing, which have gained popularity among consumers, and revitalized many practices related to intangible cultural heritage. (Xinhua/Cao Yiming)

A staff member designs components for a new product at a studio for cultural and creative products in Guilin, south China's Guangxi Zhuang Autonomous Region, on June 23, 2026. Guangxi has been deeply exploring folk culture and tradition in recent years, aiming to promote innovative development in its cultural industry.

Local firms and creative teams draw inspiration from traditional Chinese culture, and inject classic elements into modern products like backpacks, trendy hats, and clothing, which have gained popularity among consumers, and revitalized many practices related to intangible cultural heritage. (Xinhua/Cao Yiming)

Staff members sew products by hand at a workshop for cultural and creative products in Guilin, south China's Guangxi Zhuang Autonomous Region, on June 23, 2026. Guangxi has been deeply exploring folk culture and tradition in recent years, aiming to promote innovative development in its cultural industry.

Local firms and creative teams draw inspiration from traditional Chinese culture, and inject classic elements into modern products like backpacks, trendy hats, and clothing, which have gained popularity among consumers, and revitalized many practices related to intangible cultural heritage. (Xinhua/Cao Yiming)

Visitors are pictured in front of a store for cultural and creative products in Guilin, south China's Guangxi Zhuang Autonomous Region, on June 23, 2026. Guangxi has been deeply exploring folk culture and tradition in recent years, aiming to promote innovative development in its cultural industry.

Local firms and creative teams draw inspiration from traditional Chinese culture, and inject classic elements into modern products like backpacks, trendy hats, and clothing, which have gained popularity among consumers, and revitalized many practices related to intangible cultural heritage. (Xinhua/Cao Yiming)